About Primary Electrical Services
Powering Colorado Homes
Since 1985
Over 40 years of honesty, integrity, and quality electrical craftsmanship for homes and businesses across the Front Range.
Our Story
Built on Trust,
Driven by Excellence
Primary Electrical Services started in 1985 with one truck, one Master Electrician, and one rule: do the job right or don't do it at all.
Forty years later, we're still family-owned. Still locally rooted. Still answering the phone ourselves.
We're Denver's go-to residential electrician for homeowners across the Front Range. Panel upgrades. Whole-house rewiring. EV chargers. Lighting. Safety inspections. Twenty-four-seven emergencies. If it's in your home and it runs on electricity, we handle it.
We also serve commercial clients across the Denver Metro, offices, retail, restaurants, and tenant improvements. Same crew. Same standards. Same straight-shooter approach.
Every job, big or small, gets the same promise: transparent pricing, NEC-compliant work, and zero surprises. We treat your house like it's our own. We treat your business like our livelihood depends on it. Because it does.
What We Stand For
Honesty. Integrity. Quality.
Honesty
Transparent pricing with no hidden fees. We provide upfront estimates and honest assessments so you always know exactly what you're paying for.
Integrity
We stand behind every wire and every connection. Our work is NEC 2026 compliant, fully licensed, and insured, because your safety is non-negotiable.
Quality
Hundreds of Denver families and businesses trust us. From a simple outlet repair to a full commercial buildout, we deliver craftsmanship that lasts for decades.
40+
Years in Business
4.8★
Client Rating
24/7
Emergency Service
1000s
Projects Completed
Meet the owner
The Team Behind The Work
Robert Wassel
Owner & Master Electrician
Robert has been wiring Denver homes and businesses since the Reagan administration. He started Primary Electrical Services in 1985 with a simple idea: customers deserve an electrician who shows up on time, tells the truth, and stands behind the work.
Forty years later, that's still how he runs every job.
A licensed Master Electrician, Robert leads every project personally. He's seen Denver's electrical needs change from rotary phones to Level 2 EV chargers, and he keeps his team trained on the latest NEC 2026 code requirements.
When he's not on a job site, you'll find him in the truck or on the phone with a customer. He still answers it himself.
Licensed Master Electrician | Colorado Electrical Contractor #0005937 | Denver License #LIC234233
Licensed Master Electrician. NEC 2026 certified. Committed to every client, every project, every time.
What We Do
Full-Service Electrical Contractor
Proudly serving Denver Metro and the Front Range with comprehensive electrical solutions for homes and businesses.
Residential work panel upgrades, home rewiring, EV chargers, lighting, safety inspections, GFCI upgrades, ceiling fans, outlets
Commercial work tenant improvements, new construction, lighting retrofits, code compliance, generator installs
Emergency service 24/7 response across Denver Metro and the Front Range
Service area, Denver to Colorado Springs, Fort Collins, and Cheyenne WY
Licensed, insured, and NEC 2026 compliant every job, every time
Family-owned since 1985, Master Electrician-led, locally rooted, still answering the phone ourselves
Frequently Asked Questions
Who owns Primary Electrical Services?
Primary Electrical Services was founded by Robert Wassel, a licensed Master Electrician with over 40 years of hands-on experience. Robert built the company on three principles: honesty, integrity, and quality. He still leads every project personally across Denver Metro and the Front Range.
Is Primary Electrical Services a family-owned business?
Yes. We've been a family-owned electrical contractor serving Denver Metro and the Front Range since 1985. As a local family business, we treat every home and every business like it's our own.
What certifications does Primary Electrical Services hold?
We hold Colorado Electrical Contractor License #0005937 and Denver Electrical License #LIC234233. Our team is fully licensed, bonded, and insured. We're Master Electrician-led and fully compliant with NEC 2026 standards on every project.
Why should I choose Primary Electrical Services over other Denver electricians?
40+ years of local experience. Master Electrician on every job. Transparent flat-rate pricing. Family-owned. Fully licensed and insured. NEC 2026 compliant. 24/7 emergency service across Denver Metro and the Front Range. Call 720-560-4225 for a free estimate.
Ready to Get Your Electrical Project Started?
Free estimates. Honest pricing. Work done right the first time.